When you are trying to decide what to put on your web site and how you want it to look, it is easy to overlook the essentials. Here are just a few tips to make your site look good.
Remember, your website is central to your business. It may just be a simple sales page or it could be a multi-paged site, but it must work for the benefit of your customers and of course it must also enable you to make a profit.
Simple clear navigation. Even if you just have a few pages on your site, your visitors need to be able to get around it and find the information that they are looking for. You should have a navigation menu which is uncluttered and straightforward in its naming of pages. If your visitors are confused, they will hit the back button.
Small and not too many images. If you want images, ensure they are not making your site load slowly. Keep file sizes to a minimum as much as you can. Too many images are not necessary on a site and make no differences to your sales. If you need a lot of images, place them in a separate gallery so that your visitors can download them only if they wish to.
Short bite sized paragraphs. There is nothing worse than finding the page you want on a web site and then being confronted by one long paragraph of writing with no breaks. Most visitors on seeing this will click the back button. They do not read from start to end but scan a page looking for the information they want. You can help your site’s visitors to do this by using short paragraphs with sub-headings or bullet points, maybe breaking them up with a small image in each.
Be compliant. Make sure that your website complies with the web standards at w3.org. This will help you to do well in your search engine ranking. You should also check that it can be read in different browsers such as Firefox, Opera, Chrome and Safari as well as Internet Explorer.
Avoid Java scripts and flashy images. By all means use scripts to handle data such as in forms but not to create flashy visual effects. Some large scripts will slow down your site and also may not work in all browsers, causing problems for some visitors.
These short pointers will make your site easier to use for more visitors and that can only mean more business for you.